| Current Edition 3/2008 |
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| NEW: Click for e-paper version |
Special feature:
live communication
The power of story-telling
The human factor in the trade fair appearance - does it have a future in the egocentric, sender-orientated communication that dominates today?
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 Business
A foot in the door is not enough
Some fairs launched with high hopes by Germans sink into oblivion again on the Chinese exhibition market. Which prompts us to ask: Are German organisers really firmly rooted in China?
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 Focus on Austria
A city apart
For more than three decades, Salzburg has prided itself on being Austria’s trade fair capital. Ongoing investment in the infrastructure and new events are the means chosen to ensure that this position remains unassailed.
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 Design
The MMF factor and the quest for true scenography
Museums, Malls and Fairs: All are in the business of turning brands and themes into a visitor experience - and are surprisingly similar in their approach. They’ve got it right if they can get a dialogue going.
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Successful summit
Mexico City (se) - One more summit from Tarsus’ Labelexpo Global Series took place in Mexico City April 15 to 16. Label Summit Latin America attracted 653 attendees from Mexico and the surrounding region. Printing and label industry representatives gathered to hear from international experts about the latest developments in the market, new technologies, current and future trends and also to work together to shape the industry's future in Latin America. The Summit's success showed in the number of re-bookings: already 50 percent of space. Next issue will take place in São Paulo and return to Mexico in 2010.
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