Ruby rubber ducks and emerald popcorn
The skilled use of advertising materials as mailing enhancers and at tradeshows ensures a high level of attention - as long as the concept is right.
Satisfied exhibitors
Milan (akm) - The 2nd edition of the N.O.W. Fashion Exhibition, hosted at Fieramilanocity from February 26 to March 1, 2010, closed with an attendance of 7,223 visitors. Products by 27 international brands were showcased at the four-day event that presented pre-planned ready-to-wear and season capsule collections and with that the trade show reacts to changed purchase needs. Organisers Fiera Milano Rassegne and M. Seventy also for this edition renewed their strategic synergy with Mi Milano Prêt-à-Porter, showcasing a global range that made the most of respective specificities.
Grand finale
Berlin (akm) - Who said that it's always opening ceremonies that have to be magnificent? The world's leading travel trade show ITB Berlin has plans to stage a grand finale on March 14 of this year. In cooperation...
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No reason to complain
Just like in the last big crisis, visitor quality counts for more than the sheer mass of people at a trade fair.
"We used to go to the fair out of habit or because we wanted to present a new product, but we never had a hard and fast objective. We did not have a good enough definition of exactly what we wanted to achieve. There was no sign of clearly defined trade fair goals anywhere!"
