Ruby rubber ducks and emerald popcorn
The skilled use of advertising materials as mailing enhancers and at tradeshows ensures a high level of attention - as long as the concept is right.
Lack of exhibitor interest
New Delhi (akm) - Organiser e4win’s two maiden shows, the international trade fair for construction machinery BMA-X-India and the international construction fair Build-X-India, have been cancelled owing to a lack of exhibitor interest. They were to have taken place September 24 to 26, 2010 at the India Expo Centre Expo XXI in New Delhi.
New in India - tomorrow’s trends in flooring
Buildfloor is to be launched from February 23 to 26, 2011 at Bangalore International Exhibition Centre (BIEC) to showcase tomorrow's trends in carpeting and floor coverings for the flooring trade in India. The show will cover the full range of floorings and related products forming five main sections. Buildfloor is meant to attract architects, interior designers, property developers, decision
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International Tradeshow Directory
The money comes from the boss
When it comes to choosing an agency for a trade show presentation, price, trust and in-house guidelines are more important than creative awards.
The value of hospitality
The zur Mühlen Group manufactures the products it offers to its guests at tradeshow appearances: a wide range of meat and charcuterie products. Economising on food is therefore not an option for marketing boss Michael Gleich.
