phone: 069 7595-ext.
fax: 069 7595-1630
e-mail editorial office
Editor-in-Chief
Christiane Appel
phone: -1631
e-mail
Editors
Annic Kolbrück
phone: -1637
e-mail
Anne-Kathrin Meyer
phone: -1634
e-mail
Dr. Anja Wagner
phone: -1912
e-mail
The magazine's profile
m+a report – THE GLOBAL EXHIBITION MAGAZINE is the market and opinion leader for the exhibition community and trade show industry. As a bilingual exhibition marketing magazine for exhibition makers with decisionmaking authority in industry, trade, the services sector and the association world, in eight issues a year m+a report delivers cross-sectoral practical tips on how successfully to design trade fairs and other marketing events. First-hand reports, market analysis, news and background coverage from the international exhibition industry round off the editorial spectrum. m+a report is a business and service magazine in one.
Business
Keeping its finger on the pulse: m + a report tracks business trends, expansion strategies and global approaches in
the exhibition world, placing them in a cross-sectoral context.
Marketing
Communication and advertising by exhibitors and exhibition companies are presented and examined. Examples of best practices and consideration of the bigger picture unlock the variety of brand appearances.
Design
An appropriate setting and appropriate appearance require more than a feeling for form and style. Design suitable for everyday use, and visions too, offer ideas and thought-provokers for the reader's own business.
Focus on
Regions, countries and themes - 'Focus on' creates the platform for an in-depth approach to the subject. A single
area is given lots of room.
Special feature
The nuts and bolts of every issue, a Special Feature that really does have something special to say. Qualified authors report, and a comprehensive overview is presented of the topic.
On the job
"All theory is grey". At 'On the job' readers will find practical advice, tips and technical innovations to make
exhibition life easier.
m+a report is also just a mouse click away, as an e-paper. Specific searches and direct links to the advertisers homepages are a matter of course.
Special feature: Design/Scene
Square shapes contrasted with playful details. The size of the trade fair stand is of no consequence. Scene presents some particularly effective appearances that attracted attention with their unusual materials.
Business
Expobusiness congress: visions on trade fairs in 2020
Social media, visions, benchmarking, discussions, workshops - the 2nd expobusiness congress promises professional know-how for the B2B business.
Focus on Switzerland
New competition, new structures
Two organisers, two trade fairs, one theme: Competition for the right meeting place for the technology sector has broken out in Switzerland.
On the job
AV media: the art of audio-visual experience
If applied selectively, audiovisual media can make for exciting effects or even make an event. But the attraction must suit the character of the event and the visitor’s experience is paramount.
Focus on: Russia
Special feature: Meetings and conventions
Design: Floor coverings
Publication date: Sept. 22, 2010